As pioneers in our industry, and founded on the principles of authenticity, integrity and quality, we have set a standard for manufacturing some of the finest, naturally-derived products in hair care. With passion and promise, we are committed to continue developing revolutionary products that consumers can trust.

Our products don't just wear an organic name tag – we prove it, certify it, and list our ingredients in bold letters.

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PRORITUALS is an eco-friendly, stylistically advanced hair care and color line. We feature paraben and sulfate-free formulas inspired by nature and driven by fashion that deliver superior results. PRORITUALS boasts a full wet-styling and color line that covers gray like no other.

PRORITUALS hair color is the only color known for patented ChromaPrismâ„¢ technology. ChromaPrismâ„¢ technology allows for deeper, longer-lasting color results that help condition the hair. To learn more, click here.